FIT GUIDE

Concept of "SIZING"

In the fashion industry, "sizing" refers to the standardization of garment measurements to ensure that clothing items fit a broad range of body shapes and sizes. The concept of sizing is crucial to provide consumers with well-fitting clothing and to streamline the production process for designers , manufacturers or retailers.. It involves the development of size charts or size ranges based on specific body measurements.

 

Key points about sizing in the fashion industry:

  1. Standardization: Sizing involves the establishment of standardized measurements for different parts of a garment, such as bust, waist, hips, inseam, sleeve length, etc. These measurements are typically represented by numerical values or letters (e.g., XS, S, M, L, XL).

  2. Body Diversity: Bodies come in various shapes and sizes, so sizing charts are designed to accommodate a range of body types. This includes petite, regular, tall, and plus-size categories.

  3. Vanity Sizing: In recent years, some brands have adopted "vanity sizing," where they label garments with smaller sizes than the actual measurements. The aim is to make consumers feel more comfortable with their size and encourage purchasing, but it can lead to confusion and inconsistency across brands.

  4. Global Variations: Sizing standards can vary between countries and regions. For example, a size 8 in the United States may not be the same as a size 8 in Europe or Asia. This can pose challenges for international customers and brands.

  5. Fit Models: Fashion brands often use fit models, who represent the typical measurements of a specific size, to help design and test garments. Fit models provide valuable feedback on how the clothing feels and fits on a real body before mass production.

  6. Body Scanning and Technology: With advancements in technology, some companies have started exploring body scanning and 3D modeling to improve sizing accuracy and create custom-fit clothing.

  7. Online Shopping: Online retailers face additional challenges in sizing since customers cannot try on the clothes before purchase. Many companies provide detailed size charts, fit descriptions, and customer reviews to help buyers make informed choices.

  8. Inclusivity: The fashion industry has been gradually moving towards more inclusive sizing, offering a broader range of sizes to cater to a more diverse customer base.

  9. Alterations: Some consumers resort to alterations to achieve a better fit, especially for special occasions or specific needs.

  10. Custom fit/Made to measure : Tailoring can make a significant difference in how a garment looks and feels.

 

ATA's Take on "SIZING"

Every brand has their own concept for standard measurements after a lot of hit and trials . Every brand caters different sections of the society.

We at ATA  are constantly working on providing the right fit to our customers given , its hard to understand how a particular style will look or fall or be draped on ones body just by seeing images provided.

We have broadly divided our designs on website or at our flagship studio in 4 main categories , which is :

  • COUTURE
  • PRET-a-PORTER FASHION
  • SPECULATIVE  FASHION 
  • ATA STYLES

Which means , when you land at our page , if you like something , you can shop by category  :

  • Made to Measure (Which means , this section needs careful customization , with detailed size specification of yours. This section is specially customized  for you , based on your size specifications provided by you .) Which will include collections from :
    • COUTURE 
    • SPECULATIVE FASHION
    • ATA STYLES

 

  • Ready to wear (Pret-a-porter) (Which means , this section has a standard sizing which we believe shall cater all the body types . We have provided our standard sizing below.) Which will include all the styles that can be purchased based on standard size & fit.

ATA's SIZE GUIDE"

Refer the below size guide for ATA TOPS :

(Crop top, Waist coats, Kurtas ,Tunics ,Dresses , Jumpsuits  & Jackets )


Please note this is for reference only. All measurements in this chart are body measurements in inches and not garment measurements. 

 

Refer the below size guide for ATA BOTTOMS :

(Pants, Skirts , Lehengas, and Shararas)



Please note this is for reference only. All measurements in this chart are body measurements in inches and not garment measurements.

 

These above mentioned body measurements are standardized and for reference only . Refer this for styles which are in ready to wear section for immediate purchase.

If you need customization as per your body measurements and as per your choice .Don't worry , ATA has got you covered.

Get in touch with our team for customization.

Simply mail us your queries at aarvietheatelier@gmail.com or WhatsApp your queries at +91- 8818982555 

 

DISCLAIMER : For better experience and swift replies , please drop in your queries between 11AM to 7PM , (MONDAY to SATURDAY).

We are closed on Sundays. Any queries dropped on a Sunday , shall get a revert between Monday or a Tuesday.

 

For better experience , visit our Flagship studio to get customized with the help of a  personal stylist who can help you in hassle free purchase.