ATA'S SQUAD

Join the ATA journey : Introducing you to our vibrant Brand community!

Welcome to ATA COMMUNITY , Discover who is behind the brand. Introducing the heart and soul of our brand , a community where like minds have gathered to embark on an extra ordinary journey.

DESIGNER'S ANCEDOTE

RUCHI VERMA grew up in Bhilai, Chhattisgarh (India).Ever since her childhood she evaded to the world of fantasy. A daydreamer who dreamt of creating and experimenting designs that would get noticed.

At the age of 12, she started sketching and scribbling designs in her notebooks that got noticed .
After completing her schooling , she got herself admited in bachelors degree from Satyam Fashion Institute, Noida-affilated from SNDT Women's University ,University in Mumbai,India.

In 2016 , she kick started her Fashion career as assistant designer under India's Finest couturier Suneet Varma, under the label SUNEET VARMA DESIGNS PVT LTD , NOIDA.
He became the guiding angel, teaching her the little nuances of this field , giving her exposure as an assistant in various shows of Lakme Fashion week & Fashion design council of India.

Ruchi , debuted as fashion photographer for the designer through delhi times fashion week, back in 2018.
Followed by shooting BTS for the designer for his collection NAYANTRA for FDCI's show in same
year.

Later in 2018 , as a turning point and another stepping stone , she entered the field of merchandising , store management and PR by joining designer -sister duo GAURI & NAINIKA , New-delhi.

Under the duo, she landed into her dream job of styling bollywood celebrities and closely working with other PR & Stylists.

Deepika Padukone , Kareena Kapoor Khan , Katrina Kaif , Priety Zinta , Bipasha Basu, Radhika Apte & many others where being styled by Gauri and Nainika and she got the chance to assist them.

There came a lifetime chance during one of the Lakme Fashion week ,partnered with NEXA, in 2020 when she was offered to model for their latest car IGNIS which was launched in the lakme fashion week.

Earlier in 2020 ,she joined e-commerce platform ALAYA BY STAGE 3 as lead designer. Delivering 22 successful collections for the brand, which where a mix of indian, western, indo-western, festive, season-breakers.

She quit her well setlled job in early 2021 , in between the pandemic to debut her entreprenurial career with, AARVIE THE ATELIER, launching the brand and its first flagship studio in Bhilai, Chhattisgarh on 27th July 2021.
Further got herself and the company registered as a private limited and MSME registered company in August 2021.

DESIGNER'S ACCOLADES

In march 2022 , our founder Ruchi Verma's name was approved for NCA 100 List and was one of the awardess for Glantor X Women Leadership awards 2022.There were approximately 4600 nominations under the categories for women
(Education , Art ,Educator , Entrepreneur , Teachers , Social Leaders and Activists) , mentioned on social media of Zee News , Tribune and other national channels.


Often there are fashion columns published that are worth giving time to. Columns that consistently tries to bring out amalgamation of views in the fashion industry.Monica Prabhakar , Editor of one such colum of City First , Lucknow Edition ,bringing different views together , had our founder's views published on such topics.

The first article by our founder was published on april 10 , 22 on the topic "Grunge meets Glamour"

The second article by her was published on May 21 , 2022 on the topic " The saga of Sarees"

The third article by her was published on June 3 , 2022 on the topic " Resort Wear '22"

A.T.A BOARD OF DIRECTORS

RUCHI VERMA- FOUNDER & PRINCIPLE CREATIVE DIRECTOR

Ruchi Verma , "Founder and Principle Creative Director " for "aarvie ,the atelier , a born designer. Having an experience of almost 6 years in the industry and worked with renowned designers and retail brands , is a keen observer of trends and making her own style trend among her community. With a vision to bring runway luxury to everyone at an affordable price with no compromise in terms of quality , style and design. Specializes in converting old sarees into never seen before like silhouettes & modern styles , leading to zero wastages and discovery of new styles in older fabrics.
 
 

ANITA VERMA- ADDITIONAL DIRECTOR

"I have always believed that fashion is a part of the daily air and its changes all the time, with all the events.You decide what you are, what you want to express by the way you dress and the way to live. You'll never be over-dressed or under-dressed with us. You get the best what suits you, your personality! Go flaunt it beautiful", says our Additional director Ms. Anita Verma. Interior Designer by profession, now the additional director, has a keen interest of keeping a tab on upcoming trends and fashion and incorporating those during the collection launches by A.T.A.

A.T.A ADVISING COMMITTEE

RAMESH VERMA-CHIEF EXECUTING OFFICER (PURCHASE), BHILAI

"A.T.A holds a special place in my career . When you nurture a baby in thier growth years , while they grow up and live up to what you have taught , made them learn and achieve all the success and heights, how do you feel it? you feel poud , happy to see them rise and shine" My association with A.T.A is just like that. I have been with them since the beginning , seeing them grow each day is delight , a treat to my eyes. Their pace is slow but Slow and steady wins the race.

ASHUTOSH SRIVASTAVA- BUSINESS ANALYST, NEW DELHI

You need the very best advice that comes from the minds of the most impactful people in business. While working with so many personalities and coming across such people ,i learnt quite a lot about the little nuances that needs to be kept in mind while heading for a startup. Those where the insiders that i delegated to A.T.A at each point of time they needed a trick to hack and solve their hurdle. A.T.A has freshly stepped in to the fashion business and i am sure that its going to stay. A.T.A is here to win the race , slowly and steadily. Their step by step decisions show their results gradually but in coming years , they'll be impactful in this industry.

RASHI VERMA SRIVASTAVA - FINANCE & MARKETING ANALYST, NEW DELHI

I am associated with two of the most important departments of any organization on which the whole business depends upon. Finance and marketing are the most critical , risk taking affair specially for any startup .But ,if you strike rightly,you are gpoing to hit the jackpot. The jackpot is of a successful startup justifying its ROI. My journey with A.T.A has just started and we are here for a long run.

A.T.A CORE PANEL

  • VIVEK AGRAWAL - CONSULTING CFO, DURG

    With A.T.A, I have been associated since the beginning of the brand formation. Their journey of growth is just beautiful. The step by step , one at a time approach for setting up the company is what we generally suggest our clients to follow for easy and smooth establishment . Being their Consulting CFO, I have always wished them the best and suggested only the righteous and ethical ways of functioning in the industry.

  • SHILPA LANJEWAR- LEGAL ADVISOR, RAIPUR

    A.T.A has been an essential part of my life not because i am associated with the brand professionally but also emotionally. Being founder's childhood friend I knew and believed in her dreams and aspirations of converting her dream into reality.
    While i kept advising the founder in her initial days as a friend, when the company got registered and was launched physically, I was on seventh heaven. And when you see a brand, an organization grow where you have been associated as a legal advisor since the beginning, the feeling is absolutely beautiful..

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A.T.A TEAM

  • SIDDHANT KISHORE - TECH E-COMMERCE SPECIALIST, BANGLORE

    I am glad to be a part of TEAM A.T.A success journey. Helping them to create
    and launch Shopify Store and suggesting their team for other digital tools that
    are tested and tried to achieve their GOAL.

  • CELESTE D'SOUZA & TEAM - SOCIAL MEDIA /PR MANAGEMENT TEAM , MUMBAI

    We were so excited when we got ATA under our roof to manage their social media presence. From the intricate outfits ATA curates, to the uniqueness the brand brings to every piece is what we admire the most about them and we can't wait to bring together some incredible work just for you❤️✨

  • PRATHAM RAUT- BRAND STYLIST, KOLKATA

    AARVIE THE ATELIER have the sense of belongingness and a safe and positive workspace for anybody, I started my career with them as an intern . With their designs you can see or feel yourself that it is made for you . They have let me explore and experiment with designs and styles and never exploited with that. My dedication and creativity helped me bag a position of full time brand stylist and i couldnt keep calm the day i was converted to a full time employee. I have arranged and coordinated shoots and styled the pieces for them based on A.T.A aesthetics . Working with the brand is an elite experience and I'm so grateful that i started my journey with them and now we are a family.

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A.T.A ASSOCIATIONS

  • ABHISHEK KAHARA- BRAND PHOTOGRAPHER, BHILAI

    Working with aarvie the atelier team has been a great experience .The learning experience in every single project is amazing. The working environment , positive spirit , constructive feedback and creative approach results into stressless but productive pipeline. It has been a really good experience so far and expecting to continue same.

  • VIJAY VISHWAKARMA - ASSOCIATE PHOTOGRAPHER , RAIPUR

    I am a passionate photographer and videographer, capturing moments that tell stories. With a keen eye for detail and a love for creative composition, I specialize in crafting visually stunning narratives. My work reflects my dedication to preserving memories and conveying emotions through the lens.Working
    with ATA has been a wonderful experience.

  • ABHA SHARMA - ASSOCIATE PHOTOGRAPHER , RAIPUR

    "In a world of pixels and light, photography paints stories that ignite."
    With every collaborations , I try to capture the artistry that leaves an everlasting impression.With ATA , I was able to showcase a whole new aspect of product story ,moulded with a fine artistry of work and modern fashion.

  • LAXMI WADHWANI-BRAND MUA, BHILAI

    I have been quite choosy for projects to work on, as I never wanted to work on mediocre one. Have worked with A.T.A twice and I must say they have been really great . A.T.A has certain aesthetics to match, and achieving those as a makeup & hair artist, for me it has been challenging but also educational.

  • UMA SHIL-BRAND MUA, BHILAI

    While being a creative and experimental make-up artist in the city , it was quite tricky to get some creative and out of the box projects in the town. Team ATA and I got in touch through social media influencer meet and I am glad we got associated and I got chance to work on projects with them back to back. The best common and driving factor between mine and the A.T.A Team is our working style is exactly the same which helped us bring out the best for eachother.

  • PRAPTI DHOTE-ASSOCIATE MUA, BHILAI

    It was our working style that helped us bring out the best for eachother. Team ATA & I got in touch to create something surreal , subtle & a very delicate & soft look. Amalgamting ATA ensemble and my artistry on ATA's founder got us an outstanding result in terms of creativity as well as mutual work representation.

  • DRISHTEE SHARMA- BUYER & MERCHANDISER, DUBAI

    My organization is quite specific for quality and style. Having a bulk order of a style , we approached A.T.A , for designing and production of same in a bigger quantity and i must say i was surprised to get the full consignment on time without
    compromising on quality of each of our styles , given the fact that the order was processed virtually . The understood our need and specification and delivered exactly as the specification sheet which was been provided by them before the
    commencement of this bulk order.

  • NEHA GARG- FREELANCE FASHION & GRAPHIC(DIGITAL) DESIGNER, DUBAI

    I have been conceptualising and converting A.T.A's imaginations digitally. Their aesthetics, style dimensions are quite tricky, the styles are quiet playful & exaggerated. But as they say "bringing luxury couture economically available to each and everyone", I must say each style incorporates this ideology.

  • ANSHUL AASHISH - FOUNDER , GRILLIFY ,BHILAI , NAGPUR

    It was a fun experience working with ATA. We achieved our collaboration goals smoothly as ATA were easy to work with and the ensembles amalgamation with our food and everything else brought the whole concept to life, beautifully executed.

  • CHAITANYA KUMAR - INTERIOR & LIGHTING SPECIALIST (FIRM OWNER-COMPLETE SOLUTIONS, BHILAI

    I am associated to the brand since the day the team decided to physically launch the idea . As an interior and lighting specialist, I was been given the concept and aesthetic to match the team's imagination and bring it live
    for everyone to witness . AARVIE THE ATELIER, has specific light , feel, colour aesthetic to be matched wherever the brand setsup its studio. And I am glad the team trusted me to deliver their first dream studio in bhilai.
    Looking forward for more expansion with the brand.

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