ATA as a BRAND & as an Organization

ATA as a BRAND

ATA as a  brand represents a distinct identity and image in the market. We encompass the visual elements (logo, design), values, and personality that set it apart from competitors or any other brand in our industry.

Couple of aspects of ATA as a brand are :

  1. Consumer Perception: Our  consumers perceive our company's products, services, and overall reputation , fostering trust and loyalty.
  2. Emotional Connection: Every ensemble created for a customer has a story , an emotional attachment. We  evoke emotions and connect with them on a deeper level. We as  brand try to trigger positive feelings and associations.
  3. Consistency: We  maintain consistency across all touchpoints – from advertising to customer service – to build a coherent and recognizable image.
  4. Differentiation: Strong branding helps a company stand out in a crowded market by highlighting its unique selling points and what makes it special.So when an ATA customer is attending an event , you'll know !
  5. Trust and Loyalty: We consistently try  delivering our promises , cultivate trust and foster customer loyalty, leading to repeat business and referrals.

 

ATA as an Organization

ATA as an organization have a  structural framework for the brand to operate. It includes departments, hierarchies, and operational systems.

Couple of aspects of ATA as an organization :

  1. Employees and Culture: Our organization is made up of employees who contribute to the company's success. A positive organizational culture leads to motivated and engaged staff.
  2. Strategy and Decision-Making: The organization sets strategic goals, makes decisions, and allocates resources to achieve those goals.
  3. Operational Efficiency: Our  organization ensures that processes are streamlined, resources are optimized, and tasks are completed smoothly.
  4. Innovation and Growth: Organizations foster an environment for innovation, encouraging new ideas and initiatives that can drive growth and development.
  5. Responsibility and Ethics: Our Organization bears the  responsibility of our  actions and impact on society. Ethical practices contribute to a positive public image.
  6. Adaptability: We try to  adapt to changing market conditions, evolving technologies, and shifting customer preferences.

 

 

We are constantly trying to  build a well-functioning organization, and a well-structured organization that can effectively support and enhance the brand's goals and aspirations.

 

BRAND TALE

Founded by Ruchi Verma in 2020, with a vision to bridge the gap of luxury fashion, making real affordable in an economical fashion to anyone and everyone . Further diversifying it into pret, haute couture, avant grade, wedding trousseau customizations at their falgship studio.

Conceptualized to bring simple vision of making the runway luxury easily affordable to everyone.Women who desire to dress , look good , feel good but at the same time don't want to compromise in quality and the feel of wearing a luxury, here's aarvie for you!

The studio - AARVIE THE ATELIER was launched on 27th july 2021 , later a private firm was formed under the name AARVIE THE ATELIER PRIVATE LIMITED , on 30th august 2021.

THE COMPANY

AARVIE THE ATELIER is a modern wear brand that was born out of thought of bridging the runway fashion & Luxury wear to anyone and everyone in the most economical fashion.

ATA considers the evolving lifestyle and aesthetics of the new-age woman. Not quite ethnic, and not all-out Western–the brand champions a unique concoction of the two by emphasizing on contemporary silhouettes that are crafted in lush fabrics, and laden with traditional embroideries, and heritage prints and motifs, with breathtaking details to boot.

Our clothes are designed bearing in mind the Indian body types, and conceived by a passion to make dressing up a lavish, yet effortless affair.

ATA'S PHILOSOPHY

section image

MODERN & TRENDSETTER

ATA's design philosophy is centered on the contemporary global woman who wants her wardrobe to not only be stylish but also affordable, functional, and effortless. Each collection is an ode to our rich Indian culture, and remixed with modern elements injecting every piece with glamour and ease.

section image

ECONOMICALLY AFFORDABLE

At the heart of our brand lies a pledge to democratize fashion for young women across the globe. This reflects in our accessible price points and worldwide availability.At our flagship studio , we always offer our patrons with the ease of choosing price category before designing their dream closet from us ,so they feel they wear outfits thats worth it ,budget friendly yet have no compromise in the quality.

section image

HOMEGROWN

We take immense pride in interpreting the indigenous crafts and techniques of India into products with rich soulful details, and generational stories to tell.We proudly promote to be based in the central india's state -Chhattisgarh,rich in culture & traditions specially in the core of the state where tribal women practice some really beautiful art.

section image

SOCIAL RESPONSIBLITY

As a company , led by two strong headed women , we constantly strive to generate employement & offer the best environment to our employee who blindly trust us , have joined uswith a mission commonly shared with all to deliver the best with utmost care , there by becoming financially self independent . We strongly support each of our employees to beself sufficient & independent from our platform . So when you make a purchase from us , remember you are contributing in one of our employees' salary and making them proudly independent. The effort and art behind each of your product is priceless . Made with love & utmost care.