Meet the heart and soul behind our brand – my mother. Her strength, wisdom, and grace embody everything we stand for.
As the vibrant heartbeat behind our women-led brand, I am thrilled to introduce the epitome of strength, grace, and resilience: my mother , Mrs. Anita Verma (Director at AARVIE THE ATELIER PRIVATE LIMITED ,aka ATA ).
In her, I see the embodiment of everything our brand stands for – empowerment, authenticity, and unwavering determination. With her wisdom gained through years of navigating life's challenges, she brings a depth of experience that enriches every decision we make.
Her unwavering support and tireless dedication inspire not only me but everyone who encounters our brand. As the face of our venture, she symbolizes the countless women who have paved the way for future generations, proving that with passion and perseverance, anything is possible.
Through her lens, I see the trials and triumphs, the moments of doubt overshadowed by sheer determination, and the joy of reclaiming her sense of purpose. Her journey is a testament to the boundless potential within each of us, waiting to be unleashed when given the chance.
In a candid interview with me , Mrs. Anita Verma (also director at ATA ) replied to couple of our questions ,
Q. What inspired you to be an interior designer ?
A. Maybe my interest towards artistic or creative things . Also , inherited those from my father.
Q. What made you start ATA?
A. My daughter's passion and her dedication towards fashion. May be i never said about die attitude for her , both of us I and her dad has and shall always support her .
Q. Do you regret any decision taken so far for ATA ?
A. NO. I dont think there's any scope for any regrets. Its always onwards & Upwards and no turning back .
Lastly ,
On asking her , that when I came up with a proposal of launching ATA , what made you say YES immediately and get onboard?What made you do that?
She chukkled and said "Majboori " - like any parent would do or die for their kid , also added - No , but being parent we had to support you and be with you in your thick and thin !
Dedicated to the remarkable journey of my mother stepping into the realm of entrepreneurship through my business. It's a narrative filled with resilience, courage, and an unyielding spirit that defines her character. As I recount her transformation from a supportive mother to an integral part of our business, I am struck by her unwavering determination to seize opportunities and embrace change. As I pen down her story, I am reminded of the profound impact a mother's love and support can have, not only in shaping our lives but also in shaping our dreams into reality.
Together, we stand as a testament to the power of women supporting women, and with her by my side, I am confident that our brand will continue to uplift and inspire women around the world.
Fuelled by passion, ignited by ambition. Here's to the fiery woman who blaze her own trails. For me , for the brand we definetly consider her to be one of her kind , the FIERY TAKE , we are talking about - she is definetly one of those fiery women!
FEATURING : Mrs. ANITA VERMA ( Director at AARVIE THE ATELIER PRIVATE LIMITED
INTERVIEWED & COMPILED BY : MS. RUCHI VERMA (Founder & PCD at AARVIE THE ATELIER PRIVATE LIMITED)
VIDEO GRAPHED BY : MS. ABHA SHARMA
MUA : MS. UMA SHIL
DOP : MR. PRATHAM RAUT