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ATA - BRAND TALE

AARVIE THE ATELIER is a modern wear brand that was born out of thought of bridging the runway fashion & Luxury wear to anyone and everyone in the most economical fashion.

ATAconsiders the evolving lifestyle and aesthetics of the new-age woman. Not quite ethnic, and not all-out Western–the brand champions a unique concoction of the two by emphasizing on contemporary silhouettes that are crafted in lush fabrics, and laden with traditional embroideries, and heritage prints and motifs, with breathtaking details to boot.
Our clothes are designed bearing in mind the Indian body types, and conceived by a passion to make dressing up a lavish, yet effortless affair.

ATA'S EXCLUSIVE CURATIONS

  • Ms. GARIMA VERMA

    " While exploring markets near us, we where been suggested to have a look at ATA and their collection . And to my surprise their in-store collection just amazed us" -Ms. Garima Verma

    Explore Ms. Garima Verma's ATA CLOSET 
  • Ms. ISHA SHARMA

    "Wanted to up-cycle an age old mother's saree but also wanted to keep up with fashion which is in. At ATA i got Ethics+Aesthetics= Sustainable fashion" - Ms. Isha Sharma

    Explore Ms. Isha Sharma's ATA CLOSET 
  • Ms. Ekta Pandey

    Who said you can't style black for a big fat Indian wedding? Ofcourse you can ! - Ms. Ekta Pandey

    Explore Ms. Ekta Pandey's ATA CLOSET 
  • Mrs. Sunaina Jain

    A homemaker but a social bee , whenever socialize ,make my appearance worth their while"

    " I chose well , kept it chic & classy and made it last for longer than expected. " - Mrs. Sunaina Jain

    Explore Mrs. Sunaina Jain's ATA CLOSET 
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